Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?

Related Mcqs:

1. The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as?

   A. flexible channel
   B. static channel
   C. direct channel
   D. indirect channel

2. The marketing channel that involves no intermediaries to made their products available to final buyers is classified as?

   A. direct channel
   B. indirect channel
   C. flexible channel
   D. static channel

3. The competitive marketing strategies plays a role in companies?

   A. positioning strategy
   B. targeting strategy
   C. differentiation
   D. market segmentation

4. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

   A. Reactive market orientation
   B. Proactive marketing orientation
   C. Total market orientation
   D. Impulsive market orientation

5. In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?

   A. merchants
   B. agents
   C. facilitators
   D. terminators

6. In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?

   A. vertical conflict
   B. horizontal conflict
   C. steep conflict
   D. slope conflict

7. The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?

   A. channel trade release
   B. channel distributive rights
   C. channel ordination
   D. channel conflict

8. The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?

   A. horizontal marketing system
   B. vertical marketing system
   C. static marketing system
   D. flexible marketing system

9. The strategy based on the intermediaries involve in marketing channels do not include ___________?

   A. exclusive distribution
   B. descriptive distribution
   C. intensive distribution
   D. selective distribution

10. In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as ___________?

    A. facilitators
    B. terminators
    C. merchants
    D. agents