The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?

Related Mcqs:

1. The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______?

   A. channel coordination
   B. channel conflict
   C. channel trade release
   D. channel distributive rights

2. The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?

   A. vertical channel conflict
   B. horizontal channel conflict
   C. sealed channel conflict
   D. multi-channel conflict

3. The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?

   A. percentage of sales method
   B. affordable method
   C. competitive parity method
   D. objective and task method

4. The kind of strategy which is used by the company to achieve advertising objectives is classified as?

   A. advertising strategy
   B. advertising objective
   C. advertising messages
   D. advertising budget

5. A written document that summarizes the marketing objectives and how to achieve them is called __________?

   A. corporate plan
   B. strategic plan
   C. marketing plan
   D. marketing objective

6. The channel system of company sells its products directly to its customers is classified as

   A. direct marketing channel
   B. indirect marketing channel
   C. descriptive channels
   D. functional channels

7. In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?

   A. Two-level channel
   B. Three-level channel
   C. One-level channel
   D. Zero-level channel

8. In marketing channels, the channel level of company selling its products only through retailers is classified as __________?

   A. Two-level channel
   B. Three-level channel
   C. One-level channel
   D. Zero-level channel

9. The persuasion of goal with less or more vigor objectives is classified as _________?

   A. motivation
   B. intensity
   C. demonization
   D. psychogenic factors

10. The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?

    A. bundle strategy
    B. shallow strategy
    C. push strategy
    D. pull strategy