A. Two-level channel
B. Three-level channel
C. One-level channel
D. Zero-level channel
Related Mcqs:
- In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?
A. Two-level channel
B. Three-level channel
C. One-level channel
D. Zero-level channel - In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?
A. one-level channel
B. Zero-level channel
C. Three-level channel
D. Two-level channel - If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as
A. direct channel
B. indirect channel
C. flexible channel
D. static channel - In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?
A. wheel of mega retailers
B. wheel of retailing concept
C. cycle of retailers
D. retailers discount concept - The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict - In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?
A. vertical conflict
B. horizontal conflict
C. steep conflict
D. slope conflict - In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s) - The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy - The channel system of company sells its products directly to its customers is classified as
A. direct marketing channel
B. indirect marketing channel
C. descriptive channels
D. functional channels
