A. one-level channel
B. Zero-level channel
C. Three-level channel
D. Two-level channel
Related Mcqs:
- In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?
A. Two-level channel
B. Three-level channel
C. One-level channel
D. Zero-level channel - In marketing channels, the channel level of company selling its products only through retailers is classified as __________?
A. Two-level channel
B. Three-level channel
C. One-level channel
D. Zero-level channel - If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as
A. direct channel
B. indirect channel
C. flexible channel
D. static channel - The small scale wholesalers that sell products to retailers operating on small scale is classified as _________?
A. jobbers
B. shoppers
C. market stoppers
D. brokers - In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?
A. wheel of mega retailers
B. wheel of retailing concept
C. cycle of retailers
D. retailers discount concept - In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s) - The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as?
A. vertical marketing system
B. static distribution channel
C. conventional distribution channel
D. horizontal marketing system - The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as?
A. conventional distribution channel
B. horizontal marketing system
C. vertical marketing system
D. static distribution channel - The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict
