Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?

Related Mcqs:

1. The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

2. Swedish furniture giant IKEA targets middle class segment at global scale is an example of?

   A. intermarket segmentation
   B. intramarket segmentation
   C. income segmentation
   D. psychographic segmentation

3. The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?

   A. acid test
   B. profitability test
   C. product positioning strategy
   D. segment attractiveness

4. The customer’s activity which is often unpredictable and short lived is the best classified as __________?

   A. marketing shade
   B. short-term marketing wave
   C. fad
   D. fade

5. The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as?

   A. multichannel distribution system
   B. multichannel system
   C. multiple intermediary system
   D. multiple manufacturing franchises

6. The companies that targets market very narrowly is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

7. The situation in which the company targets whole market with one similar offer is called as?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

8. The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?

   A. Macro environment
   B. Microenvironment
   C. Both a and b
   D. None of above

9. Evaluation of the profitability of each segment is called?

   A. Targeting
   B. Market segmentation
   C. Positioning
   D. Differentiation

10. The ‘Regent Seven Seas Cruise Line’ targets customers seeking elegant ambiance for holidays is example of?

    A. geographic segmentation
    B. income segmentation
    C. psychographic segmentation
    D. behavioral segmentation