A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
Related Mcqs:
- The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The companies that targets market very narrowly is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The whole cluster of benefits when company promises to deliver through its market offering is called _________?
A. value proposition
B. customer proposition
C. product proposition
D. brand proposition - When the marketers offer the products which is representation of the category as a whole is classified as ____________?
A. representative heuristic
B. motivation heuristic
C. expectancy heuristic
D. psychological heuristic - Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?
A. user status
B. usage rate
C. loyalty status
D. benefits sought - Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation - An instrument for directing and coordinating the whole market effort is called as __________?
A. marketing plan
B. business plan
C. financial plan
D. corporate plan - An idea for a possible product that the company will offer is classified as?
A. product idea
B. product image
C. customer management
D. none of the above - The relatively high priced brands offer by company are classified as ________?
A. low end prestige
B. high end prestige
C. open end prestige
D. close end prestige - The ‘Regent Seven Seas Cruise Line’ targets customers seeking elegant ambiance for holidays is example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation
