A. marketing plan
B. business plan
C. financial plan
D. corporate plan
Related Mcqs:
- The situation in which the company targets whole market with one similar offer is called as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The whole cluster of benefits when company promises to deliver through its market offering is called _________?
A. value proposition
B. customer proposition
C. product proposition
D. brand proposition - The sales limit is expected because of increase in the marketing effort as compared to competitors is called as ____________?
A. Company sales potential
B. product sales potential
C. market demand potential
D. forecasted sales - The ‘market-development strategy’ is used to gain market share __________?
A. current products in new market
B. new products for new markets
C. new products in new market
D. current product in current market - The ‘market-penetration strategy’ is used to gain market share in __________?
A. current product in current market
B. current products in new market
C. new products for new markets
D. new products in new market - The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as ________?
A. perceived pricing
B. everyday low pricing
C. high low pricing
D. value pricing - The duplication of the market leader’s product and sells it in black market or through illegal dealers is classified as __________?
A. counterfeiter
B. cloner
C. imitator
D. adapter - The buying situation in which suppliers make effort to maintain quality of materials is classified as_________?
A. straight rebuy
B. turned rebuy
C. new buy
D. purpose buying - The kind of convenience goods that are purchased by consumers without any searching effort are classified as _________?
A. impulse goods
B. staples
C. homogeneous goods
D. emergency goods - The course of sales and profits of a product over its whole life is called?
A. product life cycle
B. customer lifetime value
C. product management
D. marketing management
