A. Company sales potential
B. product sales potential
C. market demand potential
D. forecasted sales
Related Mcqs:
- The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called?
A. global firm
B. expanding firm
C. premium firm
D. challenger firm - The process includes estimation of expected sales volume is called ___________?
A. sales budget
B. marketing budget
C. demand budget
D. competitor’s budget - The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as ________?
A. perceived pricing
B. everyday low pricing
C. high low pricing
D. value pricing - The products and services are perceived value as compared to the competitors is dependent on ___________?
A. potential demand
B. estimated demand
C. company demand
D. minimum demand - The comparison of past time series as seasonal sales and sales trend is included in ____________?
A. time-series analysis
B. expert opinion
C. sales force opinion
D. buyer’s intentions - The kind of advantage gained by offering greater value to customers as compared to competitors is classified as?
A. competitive advantage
B. corporate advantage
C. branding advantage
D. premium advantage - When the company’s marketing expenditures affect its product sales, this is concluded as ____________?
A. product-share
B. sales response functions
C. company market share
D. potential customers - The information which is collected from sales dealers, sales displays and advertising is classified as ____________?
A. personal sources
B. commercial sources
C. public sources
D. experimental sources - Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?
A. sales promotion
B. personal selling
C. public relations
D. advertising - A challenge that is posed in the absence of defensive marketing leading to lower sales is called ___________?
A. environmental threat
B. environmental opportunity
C. environmental strength
D. environmental weakness
