A challenge that is posed in the absence of defensive marketing leading to lower sales is called ___________?

Related Mcqs:

1. An element in defensive brand building does not include __________?

   A. transferable
   B. unmemorable
   C. adoptable
   D. protectable

2. The budget which is set slight lower than the sales forecast is classified as ___________?

   A. raw material budgeting
   B. product budgeting
   C. sales budget
   D. quota system

3. Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?

   A. sales promotion
   B. personal selling
   C. public relations
   D. advertising

4. The unfavorable external factors or trends that may pose a challenge to company are called?

   A. Strengths
   B. Weaknesses
   C. Opportunities
   D. Threats

5. The sales limit is expected because of increase in the marketing effort as compared to competitors is called as ____________?

   A. Company sales potential
   B. product sales potential
   C. market demand potential
   D. forecasted sales

6. The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as?

   A. promotional pricing
   B. short term pricing
   C. quick pricing
   D. cyclical pricing

7. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

8. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

9. The combination consists average past sales and most recent sales are ______________?

   A. exponential smoothing
   B. time series smoothing
   C. statistical smoothing
   D. sales forecast

10. The comparison of past time series as seasonal sales and sales trend is included in ____________?

    A. time-series analysis
    B. expert opinion
    C. sales force opinion
    D. buyer’s intentions