When the company’s marketing expenditures affect its product sales, this is concluded as ____________?

Related Mcqs:

1. The loss in sales because of poor quality raw materials have been used in production is concluded in companys?

   A. Strengths
   B. Weaknesses
   C. Opportunities
   D. Threats

2. The Companys strengths and weakness are evaluated in?

   A. PEST analysis
   B. SWOT analysis
   C. Both a and b
   D. None of above

3. In the graph of market demand function, the different companies marketing expenditures are shown on the ___________?

   A. horizontal axis
   B. vertical axis
   C. market equilibrium point
   D. Company’s equilibrium point

4. The market which is not affected by marketing expenditures of other companies in industry is called ___________?

   A. expanding expenditure
   B. limited expenditure
   C. expansible market
   D. no expansible market

5. In industry, market is affected by marketing expenditures of companies is called ___________?

   A. expansible market
   B. no expansible market
   C. expanding expenditure
   D. limited expenditure

6. The analysis of how well marketing expenditures are achieving company’s short-term returns is classified as __________?

   A. cash-flow metrics pathway
   B. brand metrics pathway
   C. company metrics pathway
   D. customer’s metrics pathway

7. The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?

   A. customer sales force structure
   B. product sales force structure
   C. indirect sales force structure
   D. territorial sales force structure

8. The sales force structure in which a sales representatives works to sell specific items of product line is classified as?

   A. indirect sales force structure
   B. territorial sales force structure
   C. customer sales force structure
   D. product sales force structure

9. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

10. The comparison of past time series as seasonal sales and sales trend is included in ____________?

    A. time-series analysis
    B. expert opinion
    C. sales force opinion
    D. buyer’s intentions