In industry, market is affected by marketing expenditures of companies is called ___________?

Related Mcqs:

1. The market which is not affected by marketing expenditures of other companies in industry is called ___________?

   A. expanding expenditure
   B. limited expenditure
   C. expansible market
   D. no expansible market

2. In the graph of market demand function, the different companies marketing expenditures are shown on the ___________?

   A. horizontal axis
   B. vertical axis
   C. market equilibrium point
   D. Company’s equilibrium point

3. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.

   A. Reactive market orientation
   B. Proactive marketing orientation
   C. Total market orientation
   D. Impulsive market orientation

4. The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?

   A. horizontal marketing system
   B. vertical marketing system
   C. static marketing system
   D. flexible marketing system

5. The market demand relevant to industry marketing expenditure show infinity, is said to be _____________?

   A. market potential
   B. market demand
   C. product potential
   D. share potential

6. When the company’s marketing expenditures affect its product sales, this is concluded as ____________?

   A. product-share
   B. sales response functions
   C. company market share
   D. potential customers

7. The analysis of how well marketing expenditures are achieving company’s short-term returns is classified as __________?

   A. cash-flow metrics pathway
   B. brand metrics pathway
   C. company metrics pathway
   D. customer’s metrics pathway

8. Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?

   A. market follower
   B. market niche
   C. market challenger
   D. market leader

9. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

10. Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?

    A. market follower
    B. market niche
    C. market challenger
    D. market leader