A. cash-flow metrics pathway
B. brand metrics pathway
C. company metrics pathway
D. customer’s metrics pathway
Related Mcqs:
- The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?
A. uncontrollable returns
B. controllable returns
C. capital returns
D. differential returns - The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - In industry, market is affected by marketing expenditures of companies is called ___________?
A. expansible market
B. no expansible market
C. expanding expenditure
D. limited expenditure - In the graph of market demand function, the different companies marketing expenditures are shown on the ___________?
A. horizontal axis
B. vertical axis
C. market equilibrium point
D. Company’s equilibrium point - The market which is not affected by marketing expenditures of other companies in industry is called ___________?
A. expanding expenditure
B. limited expenditure
C. expansible market
D. no expansible market - When the company’s marketing expenditures affect its product sales, this is concluded as ____________?
A. product-share
B. sales response functions
C. company market share
D. potential customers - In marketing analysis, the result evaluation of marketing activities is part of?
A. Analysis
B. Planning
C. Implementation
D. Control - An analysis of long term marketing impacts through measuring brand equity is called _________?
A. customer’s metrics pathway
B. unit metrics pathway
C. cash-flow metrics pathway
D. brand metrics pathway - The product returns can be eliminated with better packaging, improved storage and transportation is classified as __________?
A. uncontrollable returns
B. controllable returns
C. capital returns
D. differential returns
