A. uncontrollable returns
B. controllable returns
C. capital returns
D. differential returns
Related Mcqs:
- The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?
A. uncontrollable returns
B. controllable returns
C. capital returns
D. differential returns - The emulation of market leader’s product packaging with little variations is classified as ____________?
A. imitator
B. adapter
C. counterfeiter
D. cloner - The introduction of new flavors or new colors packaging and new forms of same product is classified as _________?
A. product extension
B. brand extension
C. line extension
D. category extension - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The product packaging is said to be part of?
A. actual product
B. positioning strategy
C. competitive strategy
D. value proposition - The product packaging is futile part of?
A. core customer value
B. positioning strategy
C. actual product
D. actual ownership - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The analysis of how well marketing expenditures are achieving company’s short-term returns is classified as __________?
A. cash-flow metrics pathway
B. brand metrics pathway
C. company metrics pathway
D. customer’s metrics pathway - The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?
A. product mix pricing
B. line stretching pricing
C. line filling pricing
D. line deepening pricing - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30
