The emulation of market leader’s product packaging with little variations is classified as ____________?

Related Mcqs:

1. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

   A. print and broadcast media
   B. word-of-mouth influence
   C. buzz marketing
   D. display and online media

2. The introduction of new flavors or new colors packaging and new forms of same product is classified as _________?

   A. product extension
   B. brand extension
   C. line extension
   D. category extension

3. The product returns can be eliminated with better packaging, improved storage and transportation is classified as __________?

   A. uncontrollable returns
   B. controllable returns
   C. capital returns
   D. differential returns

4. The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?

   A. uncontrollable returns
   B. controllable returns
   C. capital returns
   D. differential returns

5. The product packaging is said to be part of?

   A. actual product
   B. positioning strategy
   C. competitive strategy
   D. value proposition

6. The product packaging is futile part of?

   A. core customer value
   B. positioning strategy
   C. actual product
   D. actual ownership

7. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch
   B. down-market stretch
   C. up-market stretch
   D. Two-way stretch

8. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

9. The duplication of the market leader’s product and sells it in black market or through illegal dealers is classified as __________?

   A. counterfeiter
   B. cloner
   C. imitator
   D. adapter

10. The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?

    A. product invention
    B. communication invention
    C. joint invention
    D. ownership adaptation