A. actual product
B. positioning strategy
C. competitive strategy
D. value proposition
Related Mcqs:
- The product packaging is futile part of?
A. core customer value
B. positioning strategy
C. actual product
D. actual ownership - The emulation of market leader’s product packaging with little variations is classified as ____________?
A. imitator
B. adapter
C. counterfeiter
D. cloner - The introduction of new flavors or new colors packaging and new forms of same product is classified as _________?
A. product extension
B. brand extension
C. line extension
D. category extension - The product returns can be eliminated with better packaging, improved storage and transportation is classified as __________?
A. uncontrollable returns
B. controllable returns
C. capital returns
D. differential returns - The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?
A. uncontrollable returns
B. controllable returns
C. capital returns
D. differential returns - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - MnM’s prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. occasion segmentation - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30
