A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above
Related Mcqs:
- The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The analysis of strengths and weaknesses are included in __________?
A. external environment
B. market environment
C. internal environment
D. product environment - The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________?
A. desirable points of parity
B. comparative points of difference
C. competitive points of parity
D. category points of parity - In the personal selling process, the step which consists of identifying potential customers is classified as?
A. presenting quota
B. demonstrating quota
C. prospecting
D. qualifying - According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?
A. sales promotion
B. offline promotion
C. direct channeling
D. direct marketing - According to ‘Maslow’s hierarchy of needs’, the need for self-development and realization is included in?
A. physiological needs
B. social needs
C. self-actualization needs
D. esteem needs - According to ‘Maslow’s hierarchy of needs’, the need for security and protection is classified as?
A. physiological needs
B. social needs
C. safety needs
D. esteem needs - The type of information consumer obtains by using and examining the product is classified as?
A. experiential sources
B. commercial sources
C. public sources
D. all of above - According to customers, the trend of interpreting information in a way to support what they already believe is?
A. selective attention
B. selective distortion
C. selective retention
D. all of above - The tendency to which existing products appears less superior compared to innovative products is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility
