In marketing analysis, the result evaluation of marketing activities is part of?

Related Mcqs:

1. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

2. According to SWOT analysis, the analysis of Opportunities & Threats is part of?

   A. Internal environment
   B. External environment
   C. Both a and b
   D. None of the above

3. The collection, analysis and reporting of available data for any given marketing situation is classified as?

   A. external databases
   B. outsourced databases
   C. marketing research
   D. both a and b

4. In the analysis of worldwide population growth, identifying household patterns for marketing purposes are said to be __________?

   A. demographic environment analysis
   B. geographic environment analysis
   C. economic environment analysis
   D. analysis of natural environment

5. An analysis of long term marketing impacts through measuring brand equity is called _________?

   A. customer’s metrics pathway
   B. unit metrics pathway
   C. cash-flow metrics pathway
   D. brand metrics pathway

6. The analysis of how profit margin is optimized and the marketing cost on per unit sold, is classified as ___________?

   A. stakeholder satisfaction pathway
   B. company metrics pathway
   C. customer’s metrics pathway
   D. unit metrics pathway

7. The analysis of how well marketing expenditures are achieving company’s short-term returns is classified as __________?

   A. cash-flow metrics pathway
   B. brand metrics pathway
   C. company metrics pathway
   D. customer’s metrics pathway

8. Good marketing is no accident, but a result of careful planning and __________?

   A. Execution
   C. Strategies
   D. Tactics
   E. Research

9. In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?

   A. vertical conflict
   B. horizontal conflict
   C. steep conflict
   D. slope conflict

10. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

    A. straight product marketing
    B. product adaptation marketing
    C. standardized global marketing
    D. adapted global marketing