Good marketing is no accident, but a result of careful planning and __________?

Related Mcqs:

1. The process of planning where to allocate the funds of business unit is the part of planning under __________?

   A. division level
   B. business level
   C. corporate level
   D. decision level

2. The products that customers buy after careful comparison on price and quality are called?

   A. specialty products
   B. less specialty products
   C. shopping products
   D. unsought products

3. In marketing analysis, the result evaluation of marketing activities is part of?

   A. Analysis
   B. Planning
   C. Implementation
   D. Control

4. The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?

   A. advertising agency
   B. managing agency
   C. research agency
   D. rational agency

5. The planning of marketing tactics, merchandising and customer services is the part of ___________?

   A. strategic marketing plan
   B. market opportunities
   C. tactical marketing plan
   D. firm’s financial plan

6. In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?

   A. vertical conflict
   B. horizontal conflict
   C. steep conflict
   D. slope conflict

7. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

8. The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?

   A. horizontal marketing system
   B. vertical marketing system
   C. static marketing system
   D. flexible marketing system

9. In marketing channels, the conflict occurs in marketing channels working at same level is classified as?

   A. steep conflict
   B. slope conflict
   C. vertical conflict
   D. horizontal conflict

10. The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?

    A. consumer oriented marketing
    B. customer value marketing
    C. innovative marketing
    D. inbound ⁄ outbound marketing