A. strategic marketing plan
B. market opportunities
C. tactical marketing plan
D. firm’s financial plan
Related Mcqs:
- The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?
A. advertising agency
B. managing agency
C. research agency
D. rational agency - The marketing done by motivating and training of employees for differential customer services is classified as ___________?
A. interactive marketing
B. internal marketing
C. external marketing
D. descriptive marketing - Services provided by marketing channels to their customer in a collective way is classified as _____________?
A. functional integration
B. product integration
C. channel integration
D. location integration - The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The process of planning where to allocate the funds of business unit is the part of planning under __________?
A. division level
B. business level
C. corporate level
D. decision level - According to categories of services mix, and the products that have no accompanying services are classified as ___________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as?
A. exclusive distribution
B. exclusive dealing
C. physical distribution
D. supply chain management - The systematic planning for new products and customer driven strategy must be created for?
A. finding and growing products
B. delivering superior value
C. gaining customer lifetime value
D. all of above - The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products - Good marketing is no accident, but a result of careful planning and __________?
A. Execution
C. Strategies
D. Tactics
E. Research
