A. functional integration
B. product integration
C. channel integration
D. location integration
Related Mcqs:
- In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?
A. corporate website
B. marketing website
C. branding website
D. viral website - In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?
A. vertical conflict
B. horizontal conflict
C. steep conflict
D. slope conflict - The marketing done by motivating and training of employees for differential customer services is classified as ___________?
A. interactive marketing
B. internal marketing
C. external marketing
D. descriptive marketing - The planning of marketing tactics, merchandising and customer services is the part of ___________?
A. strategic marketing plan
B. market opportunities
C. tactical marketing plan
D. firm’s financial plan - The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The unit numbers permitted by channels for a typical customer in one single purchase is classified as _________?
A. shopper size
B. lot size
C. spatial size
D. jobber size - The communication channels such as buzz marketing and word-of-mouth influence are classified as?
A. non-personal communication channels
B. non-emotional communication channels
C. personal communication channels
D. irrational communication channels - In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?
A. merchants
B. agents
C. facilitators
D. terminators - In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?
A. Two-level channel
B. Three-level channel
C. One-level channel
D. Zero-level channel
