The unit numbers permitted by channels for a typical customer in one single purchase is classified as _________?

Related Mcqs:

1. The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?

   A. corporate website
   B. marketing website
   C. branding website
   D. viral website

2. In marketing channels, the conflict occurs in marketing channels working at same level is classified as?

   A. steep conflict
   B. slope conflict
   C. vertical conflict
   D. horizontal conflict

3. In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?

   A. need recognition
   B. information search
   C. purchase decision
   D. both b and c

4. The factors that influence the purchase decision and purchase intention are __________?

   A. unanticipated situational factors
   B. attitudes of others
   C. anticipated factors
   D. both A and B

5. Services provided by marketing channels to their customer in a collective way is classified as _____________?

   A. functional integration
   B. product integration
   C. channel integration
   D. location integration

6. The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as?

   A. cash refund
   B. coupon
   C. sample
   D. premium

7. The purchase of customer information from outside firms and vendors is classified as ____________?

   A. marketing intelligence system
   B. market information system
   C. market development system
   D. market record system

8. The customer will be delighted of the purchase if it is_________?

   A. post purchase actions
   B. performance exceeds expectation
   C. performance shorts of expectations
   D. performance meets expectations

9. The customer is disappointed of the purchase if____________?

   A. performance shorts of expectations
   B. performance meets expectations
   C. performance exceeds expectation
   D. post purchase actions

10. In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?

    A. one-level channel
    B. Zero-level channel
    C. Three-level channel
    D. Two-level channel