A. non-personal communication channels
B. non-emotional communication channels
C. personal communication channels
D. irrational communication channels
Related Mcqs:
- In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?
A. vertical conflict
B. horizontal conflict
C. steep conflict
D. slope conflict - The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?
A. integrated marketing communications
B. integrated strategic channels
C. integrated outbound channels
D. none of the above - The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - The global communication and product strategy in which communication is adjusted but product would not be changed is classified as?
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation - Considering non-personal communication channels, the radio and television are considered as?
A. broadcast media
B. display media
C. online media
D. print media - Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as?
A. broadcast media
B. display media
C. online media
D. print media - The broad categories of communication channels are?
A. personal communication channels
B. irrational communication channels
C. non-personal communication channels
D. both a and c - Considering non-personal communication channels, the billboards and posters are considered as?
A. online media
B. print media
C. broadcast media
D. display media - Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as?
A. online media
B. print media
C. broadcast media
D. display media
