A. demographic environment analysis
B. geographic environment analysis
C. economic environment analysis
D. analysis of natural environment
Related Mcqs:
- The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as?
A. marketing channel design
B. intermediary channel design
C. horizontal channel design
D. vertical channel design - In marketing analysis, the result evaluation of marketing activities is part of?
A. Analysis
B. Planning
C. Implementation
D. Control - The analysis of how well marketing expenditures are achieving company’s short-term returns is classified as __________?
A. cash-flow metrics pathway
B. brand metrics pathway
C. company metrics pathway
D. customer’s metrics pathway - The products such as major household appliances like TVs and refrigerators are classified as?
A. convenience sought products
B. unsought industrial products
C. sought non-specialty products
D. shopping products - Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?
A. raw material exporting economies
B. subsistence economies
C. emerging economies
D. industrial economies - In growth-share matrix, the high growth and high share SBU’s are considered as?
A. Stars
B. Cash Cows
C. Question marks
D. Dogs - In the personal selling process, the step which consists of identifying potential customers is classified as?
A. presenting quota
B. demonstrating quota
C. prospecting
D. qualifying - The process of segmenting the market and identifying which segments to target is classified as?
A. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing - The process of identifying different competitive forces hierarchy is classified as___________?
A. market penetration
B. market division
C. market partitioning
D. customer classification - In the product life cycle growth stage, the marketing objective is to?
A. create product awareness
B. maximize the market share
C. defend market share and profits
D. reduce expenditure
