A. convenience sought products
B. unsought industrial products
C. sought non-specialty products
D. shopping products
Related Mcqs:
- The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products - In the analysis of worldwide population growth, identifying household patterns for marketing purposes are said to be __________?
A. demographic environment analysis
B. geographic environment analysis
C. economic environment analysis
D. analysis of natural environment - The tendency to which existing products appears less superior compared to innovative products is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy - The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing - The industrial products can be classified into?
A. Three groups
B. Two groups
C. Four groups
D. Five groups - The consumer products with unique and differentiated characteristics are best classified as?
A. specialty products
B. unsought products
C. convenient products
D. unsought specialty products - The products that are low priced and placed at most convenient available places in retail stores are classified as?
A. specialty products
B. subspecialty products
C. convenience products
D. unsought products - The services or products that customers buy immediately after noticing are classified as?
A. augmented product or services
B. convenience products and services
C. shopping goods or services
D. sought products or services - The collection of activities used to sell products too directly to end user for non-business use is classified as?
A. inter-modeling
B. distribution operation
C. wholesaling
D. retailing
