The tendency to which existing products appears less superior compared to innovative products is classified as?

Related Mcqs:

1. The group of customers who follows a majority of people before buying innovative products is called?

   A. late majority B. early majority C. laggard D. early adopter...

2. The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

   A. Product B. Marketing C. Production D. Selling...

3. If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________?

   A. services differentiation B. faster differentiation C. leverage differentiation D. comparative differentiation...

4. The adopter group who tries to come up with innovative ideas at higher risk is called?

   A. late majority B. early majority C. innovators D. early adopters...

5. The price on which it is limit that no less profits would be accepted less than this price is classified as?

   A. cost ceiling B. cost floor C. price ceiling D. price floor...

6. The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as?

   A. competitor centered company B. customer centered company C. profit centered company D. market centered company...

7. The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________?

   A. desirability B. deliverability C. differentiability D. feasibility...

8. The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?

   A. differentiated marketing B. undifferentiated marketing C. mass marketing D. both A and C...

9. The products that customers buy after comparing suitability of products are classified as?

   A. non-shopping products B. shopping products C. specialty products D. unsought products...

10. The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?

    A. pull strategy B. bundle strategy C. shallow strategy D. push strategy...