The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called?

Related Mcqs:

1. The sales limit is expected because of increase in the marketing effort as compared to competitors is called as ____________?

   A. Company sales potential
   B. product sales potential
   C. market demand potential
   D. forecasted sales

2. The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?

   A. advertising agency
   B. managing agency
   C. research agency
   D. rational agency

3. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

4. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

5. The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as?

   A. multichannel distribution system
   B. multichannel system
   C. multiple intermediary system
   D. multiple manufacturing franchises

6. The marketing strategy in which the firm focuses on underlying generic need from current product is classified as ___________?

   A. market diversification
   B. market stretching
   C. market broadening
   D. market defense

7. The marketing strategy in which the firm focuses on unrelated industries is classified as ___________?

   A. market broadening
   B. market diversification
   C. market defense
   D. market stretching

8. The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

   A. individual marketing
   B. differentiated marketing
   C. mass marketing
   D. niche marketing

9. The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?

   A. differentiated marketing
   B. undifferentiated marketing
   C. mass marketing
   D. both A and C

10. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

    A. straight product marketing
    B. product adaptation marketing
    C. standardized global marketing
    D. adapted global marketing