A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
Related Mcqs:
- The market coverage strategy which captures the large share of one or more segments is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation - Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?
A. user status
B. usage rate
C. loyalty status
D. benefits sought - The situation in which the company targets whole market with one similar offer is called as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The strategy that focuses on smaller segments and attract only few competitors is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as?
A. target costing
B. marginal costing
C. learning curve costing
D. demand based costing - The stage when customers think about a brand under consumption situation is classified as ___________?
A. brand salience
B. brand performance
C. brand imagery
D. brand feelings - The Toyota Corporation which produces several different brands of cars is an example of?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
