The stage when customers think about a brand under consumption situation is classified as ___________?

Related Mcqs:

1. The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?

   A. channeling stages
   B. buyer readiness stage
   C. channel designing stages
   D. strategic stages

2. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

3. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

4. The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

5. The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

6. The collective measuring of heart and soul of the brand and the brand’s concept is classified as ___________?

   A. visual mantra
   B. branding mantra
   C. legitimate mantra
   D. straddle mantra

7. The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?

   A. brand classification
   B. brand association
   C. brand dilution
   D. brand prestige

8. When customers do not react favorably for specific brand under same circumstances, is said to be __________?

   A. buyer’s equity
   B. market share equity
   C. positive brand equity
   D. negative brand equity

9. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

10. The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

    A. brand value chain
    B. company supply chain
    C. direct supply chain
    D. indirect supply chain