When customers do not react favorably for specific brand under same circumstances, is said to be __________?

Related Mcqs:

1. When customers react favorably for specific brand and identify it differently, it is said to be __________?

   A. positive brand equity
   B. negative brand equity
   C. buyer’s equity
   D. market share equity

2. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

3. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

4. The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?

   A. marketer’s brand equity
   B. customer based brand equity
   C. knowledge based equity
   D. effective brand equity

5. The specific brand lines supplied to specific retailers are classified as _________?

   A. branded variants
   B. product variants
   C. sub-brand variants
   D. line variants

6. The stage when customers think about a brand under consumption situation is classified as ___________?

   A. brand salience
   B. brand performance
   C. brand imagery
   D. brand feelings

7. The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

   A. brand value chain
   B. company supply chain
   C. direct supply chain
   D. indirect supply chain

8. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

   A. communication
   B. inspiration
   C. simplifying
   D. straddling

9. The benefits or characteristics that customers strongly attribute with the brand are considered as __________?

   A. points of association
   B. points of differences
   C. points of references
   D. points of positioning

10. Any occasion on which the brand or product is encountered by end customers is called __________?

    A. customer touch point
    B. company touch point
    C. retailers touch point
    D. relationship touch point