A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
Related Mcqs:
- The specific brands of luxury cars are classified as?
A. consumer products
B. augmented product
C. industrial products
D. de-augmented product - The VF Corporation offering more than thirty premium brands is an example of?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers - The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The ‘cars’, ‘food items’ and computers are best classified as?
A. tangible products
B. exchange of goods
C. product marketing
D. ownership of nothing - Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as __________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - The off-price retailer that is division of some large retail corporation is classified as?
A. independent super retailer
B. off-price retailer
C. on-price retailer
D. independent off-price retailer - The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - In United States, Procter and Gamble sells six different detergent brands is an example of?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
