A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
Related Mcqs:
- The Toyota Corporation which produces several different brands of cars is an example of?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers - The offering of all brands and the brand lines by a particular Company is considered as __________?
A. Company portfolio
B. brand portfolio
C. brand line portfolio
D. corporate portfolio - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The off-price retailer that is division of some large retail corporation is classified as?
A. independent super retailer
B. off-price retailer
C. on-price retailer
D. independent off-price retailer - The ‘value proposition’ is called brands?
A. full positioning
B. full targeting
C. full market segmentation
D. full competitive advantage - The new brands a company develops with its own resources and R&D efforts are called?
A. new products
B. existing products
C. acquisition
D. mergers - Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?
A. user status
B. usage rate
C. loyalty status
D. benefits sought - The specific brands of luxury cars are classified as?
A. consumer products
B. augmented product
C. industrial products
D. de-augmented product
