A. consumer products
B. augmented product
C. industrial products
D. de-augmented product
Related Mcqs:
- The Toyota Corporation which produces several different brands of cars is an example of?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - The luxury products such as Rolex watches are best classified as?
A. unsought specialty products
B. sought services
C. specialty products
D. convenience products and services - The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation - In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?
A. bonding
B. brand relationship
C. brand evidence
D. brand existence - The ‘cars’, ‘food items’ and computers are best classified as?
A. tangible products
B. exchange of goods
C. product marketing
D. ownership of nothing - Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as __________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - The specific companies that are hired for specific projects and design studies are classified as ___________?
A. custom marketing research firms
B. designed researches
C. customer oriented research firms
D. None of above - The specific brand lines supplied to specific retailers are classified as _________?
A. branded variants
B. product variants
C. sub-brand variants
D. line variants
