A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
Related Mcqs:
- The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The market coverage strategy which captures the large share of one or more segments is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The strategy which does not after the large market to capture smaller share is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The marketing strategy which focuses on ‘common characteristics’ of needs of consumers is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as?
A. market skimming pricing
B. market penetration strategy
C. business line pricing
D. product line pricing - The marketing strategy in which a firm sells different segments and offers different product is classified as __________?
A. individual marketing
B. differentiated marketing
C. mass marketing
D. niche marketing - The short term benefit given to the customers to attract more customers is called?
A. sales promotion
B. inbound promotion
C. outbound promotion
D. organizational promotion - The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as?
A. learning pricing
B. marginal pricing
C. competition based pricing
D. demand based pricing - The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as?
A. exclusive distribution
B. exclusive dealing
C. inclusive distribution
D. intensive distribution - The strategy to integrate larger gains with smaller losses involved_________?
A. lining principle
B. cancellation principle
C. golden lining principle
D. segregate principle
