The strategy to integrate larger gains with smaller losses involved_________?

Related Mcqs:

1. The strategy to segregate small amount of gains from large amount of loss includes ____________?

   A. cancellation principle
   B. segregate principle
   C. silver lining principle
   D. golden lining principle

2. The strategy that focuses on smaller segments and attract only few competitors is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

3. The strategy which does not after the large market to capture smaller share is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

4. The recognition of needs to integrate environmental issues into firm’s strategic plans is called ___________?

   A. corporate environmentalism
   B. individual environmentalism
   C. market environmentalism
   D. environment segmentation

5. The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called?

   A. global firm
   B. expanding firm
   C. premium firm
   D. challenger firm

6. Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

   A. Better prices
   B. Well-established brand names
   C. One-on-one communications
   D. direct selling capability

7. The reduction in prices made on larger purchases is classified as?

   A. bargained reduction
   B. discount
   C. allowance
   D. price segment

8. The slow economic and technological changes which influence for larger period of times is called __________?

   A. super trend
   B. fabulous trend
   C. techno-socio trend
   D. mega trend

9. In smaller companies, the pricing strategies are handled by?

   A. divisional manager
   B. top management
   C. sales manager
   D. marketing manager

10. The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?

    A. competitive de-positioning
    B. competitive repositioning
    C. physiological de-positioning
    D. brand repositioning