A. cancellation principle
B. segregate principle
C. silver lining principle
D. golden lining principle
Related Mcqs:
- The strategy to integrate larger gains with smaller losses involved_________?
A. lining principle
B. cancellation principle
C. golden lining principle
D. segregate principle - The attempt of capturing a large territory by launching several front grand offensive marketing strategy is classified as ____________?
A. encirclement attack
B. flank attack
C. frontal attack
D. resource attack - The management of new product development strategy includes?
A. customer centered development
B. team based development
C. systematic product development
D. all of above - The design strategy of business includes ___________?
A. marketing strategy
B. technology strategy
C. sourcing strategy
D. all of the above - The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?
A. optional product pricing
B. skimming pricing
C. penetration pricing
D. captive product pricing - The strategy which does not after the large market to capture smaller share is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The market coverage strategy which captures the large share of one or more segments is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The industrial strategy to build large scale industries by bidding process is classified as_________?
A. systems buying
B. management supplies
C. systems contracting
D. system selling - The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?
A. differentiated marketing
B. undifferentiated marketing
C. mass marketing
D. both A and C - The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called?
A. global firm
B. expanding firm
C. premium firm
D. challenger firm
