A. encirclement attack
B. flank attack
C. frontal attack
D. resource attack
Related Mcqs:
- The strategy of launching new product in new market is known as?
A. Market penetration
B. Product development
C. Market development
D. Diversification - The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?
A. differentiated marketing
B. undifferentiated marketing
C. mass marketing
D. both A and C - The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company’s territory is classified as?
A. intensive territorial agreement
B. selective territorial agreement
C. inclusive territorial agreement
D. exclusive territorial agreement - The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The international marketing strategy according to which company uses same marketing mix in all the international markets is called?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The marketing strategy in which the firm focuses on underlying generic need from current product is classified as ___________?
A. market diversification
B. market stretching
C. market broadening
D. market defense - The marketer who is creative and proactive in marketing strategy is classified as ___________?
A. creative marketers
B. market driven marketers
C. responsive marketers
D. anticipative marketers - The marketing strategy in which the firm focuses on unrelated industries is classified as ___________?
A. market broadening
B. market diversification
C. market defense
D. market stretching - The strategy to segregate small amount of gains from large amount of loss includes ____________?
A. cancellation principle
B. segregate principle
C. silver lining principle
D. golden lining principle - The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?
A. optional product pricing
B. skimming pricing
C. penetration pricing
D. captive product pricing
