A. non-traditionalist
B. traditionalist
C. non-enthusiast
D. enthusiast
Related Mcqs:
- The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
A. strivers
B. non-strivers
C. non-believers
D. believers - When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand - The passive people who are very concerned about their favorite brands are considered as _________?
A. survivors
B. non-survivors
C. destroyers
D. makers - A group whose values and behaviors are rejected by individuals is classified as________?
A. aspiration groups group
B. associative group
C. dissociative group
D. inspiration group - The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
A. involuntary franchising
B. voluntary chain
C. involuntary chain
D. voluntary franchising - The consumers who are used to buy only brand all the time are classified as _________?
A. shifting loyal
B. hard-core loyal
C. split loyal
D. switchers - The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?
A. brand classification
B. brand association
C. brand dilution
D. brand prestige - The companies that practice online marketing into their traditional operations are classified as?
A. premium companies
B. direct companies
C. click only companies
D. click and mortar companies - The consumers who buy branded products are classified as _________?
A. non-switchers
B. switchers
C. non-shifting loyal
D. shifting loyal - The consumers who remain loyal to two or three brands are classified as _______?
A. split loyal
B. switchers
C. shifting loyal
D. hard-core loyal
