A. non-switchers
B. switchers
C. non-shifting loyal
D. shifting loyal
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Related Mcqs:
- The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
- A. geographic segmentation B. demographic segmentation C. psychographic segmentation D. behavioral segmentation...
- The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as ___________?
- A. mix branding B. optional branding C. ingredient branding D. line fill branding...
- The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?
- A. deficient products B. pleasing products C. salutary products D. desirable products...
- The portion of consumers, who tend to buy more products with lower costs are best classified as________?
- A. time constrained B. money constrained C. availability constrained D. geographical constrained...
- The distribution of branded products through one or few outlets is called?
- A. unsought products B. industrial products C. specialty products D. augmented products...
- The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
- A. Production Concept B. Selling Concept C. Marketing Concept D. Buying Concept...
- The consumers who are used to buy only brand all the time are classified as _________?
- A. shifting loyal B. hard-core loyal C. split loyal D. switchers...
- The products that customers buy after comparing suitability of products are classified as?
- A. non-shopping products B. shopping products C. specialty products D. unsought products...
- The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?
- A. consumer to business domain B. consumer to consumer domain C. business to consumer domain D. business to business domain...
- The reduction in price awarded to customers who buy products in large volumes is classified as ________?
- A. unbundling B. delayed quotation pricing C. reduction of discounts D. reduction of discounts...
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