A. non-switchers
B. switchers
C. non-shifting loyal
D. shifting loyal
Related Mcqs:
- The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as ___________?
A. mix branding
B. optional branding
C. ingredient branding
D. line fill branding - The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - The portion of consumers, who tend to buy more products with lower costs are best classified as________?
A. time constrained
B. money constrained
C. availability constrained
D. geographical constrained - The distribution of branded products through one or few outlets is called?
A. unsought products
B. industrial products
C. specialty products
D. augmented products - The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
A. Production Concept
B. Selling Concept
C. Marketing Concept
D. Buying Concept - The consumers who are used to buy only brand all the time are classified as _________?
A. shifting loyal
B. hard-core loyal
C. split loyal
D. switchers - The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products - The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?
A. consumer to business domain
B. consumer to consumer domain
C. business to consumer domain
D. business to business domain - The reduction in price awarded to customers who buy products in large volumes is classified as ________?
A. unbundling
B. delayed quotation pricing
C. reduction of discounts
D. reduction of discounts
