Identifying Market Segments and Targets

A. customized marketing
B. mass customization
C. customization
D. individual empowerment

A. influencer and initiator
B. decider
C. buyer and user
D. all of the above

A. non-innovators
B. innovators
C. non-achievers
D. innovators

A. hard-core loyal
B. split loyal
C. shifting loyal
D. non-switchers

A. individual marketing
B. differentiated marketing
C. mass marketing
D. niche marketing

A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix

A. more total sales
B. less total sales
C. less total cost
D. more total purchases

A. strivers
B. non-strivers
C. non-believers
D. believers

A. segment identification
B. segment attractiveness
C. solution based segmentation
D. need based segmentation

A. thinkers
B. non-thinkers
C. motivators
D. non-motivators