A. strivers
B. non-strivers
C. non-believers
D. believers
Related Mcqs:
- The fun-loving and trendy people whom resources are constrained and limited are classified as _________?
A. non-believers
B. believers
C. strivers
D. non-strivers - The people who seek products with functional or practical purposes are considered as _________?
A. makers
B. destroyers
C. non-makers
D. non-destroyers - The tendency to which existing products appears less superior compared to innovative products is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products - The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy - The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon - Considering types of retailers, the store which only carries limited product line is classified as?
A. specialty stores
B. department store
C. discount store
D. super store - The limited and temporary repository of useful information is classified as____________?
A. long term memory
B. short term memory
C. permanent memory
D. None of above - The programs design for customers which is limited to any affinity group are classified as ___________?
A. market share forecast
B. company demand
C. market potential
D. company sales forecast - The programs designed for customers which is limited to any affinity group are classified as __________?
A. club membership programs
B. royalty programs
C. loyalty programs
D. group membership programs
