The programs design for customers which is limited to any affinity group are classified as ___________?

Related Mcqs:

1. The programs designed for customers which is limited to any affinity group are classified as __________?

   A. club membership programs
   B. royalty programs
   C. loyalty programs
   D. group membership programs

2. The regular customers of company’s products are rewarded by the designed programs, are classified as _________?

   A. customer’s program
   B. frequency programs
   C. distribution programs
   D. None of above

3. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

4. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

   A. customer value analysis
   B. corporate image analysis
   C. strategic behavior analysis
   D. benchmarking

5. The number of customers or potential customers who will help in company’s growth is classified as __________?

   A. customer’s base
   B. retailer’s base
   C. distributor’s base
   D. marketer’s base

6. The off-price retailer that sells limited brand names for grocery items or other variety, offering discount to customers who pay membership fees is called?

   A. factory outlets
   B. warehouse clubs
   C. factory clubs
   D. surplus center

7. The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?

   A. involuntary franchising
   B. voluntary chain
   C. involuntary chain
   D. voluntary franchising

8. In the buying process, the group that have direct impact on customers is classified as____________?

   A. membership groups
   B. primary groups
   C. secondary groups
   D. both A and B

9. The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

10. The customized products and services for customers and interaction to individual customers are the part of _________?

    A. retailer’s management
    B. customer relationship management
    C. Company relationship management
    D. supplier management