A. membership groups
B. primary groups
C. secondary groups
D. both A and B
Related Mcqs:
- In the buying process, the group that have indirect impact on consumers is classified as __________?
A. primary groups
B. secondary groups
C. membership groups
D. formal groups - The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
A. involuntary franchising
B. voluntary chain
C. involuntary chain
D. voluntary franchising - The group of customers who follows a majority of people before buying innovative products is called?
A. late majority
B. early majority
C. laggard
D. early adopter - In business buying process, the group who furnish the information to evaluate alternatives is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - In business buying process, the group who has formal authority of supplier selection is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - In business buying process, the group who manage and control information flow is classified as?
A. user
B. influencer
C. decider
D. gatekeeper - In business buying process, the group having informal or formal power of approving suppliers is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?
A. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing - The percentage or number of customers who move from one level to next level in buying decision process is called ________?
A. conversion rates
B. marketing rates
C. shopping rates
D. loyalty rates
