A. long term memory
B. short term memory
C. permanent memory
D. None of above
Related Mcqs:
- An unlimited and permanent repository of useful information is classified as________?
A. temporary memory
B. motivational memory
C. long term memory
D. short term memory - The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________?
A. planned attention
B. selective distortion
C. planned distortion
D. planned retention - The complete set of stored information and information strength is classified as_________?
A. associative network memory model
B. distributive network memory model
C. classified network memory model
D. representative network memory model - The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as?
A. fads
B. customs
C. tradition
D. norms - The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________?
A. high low pricing
B. value pricing
C. perceived pricing
D. everyday low pricing - The area’s specific subculture and social class is classified as____________?
A. economic factors
B. global factors
C. environmental factors
D. cultural factors - The person’s specific traits that can be attributed to any brand are classified as____________?
A. brand personality
B. personality
C. self-goals
D. self-values - In the buying process, the group that have direct impact on customers is classified as____________?
A. membership groups
B. primary groups
C. secondary groups
D. both A and B - Considering types of retailers, the store which only carries limited product line is classified as?
A. specialty stores
B. department store
C. discount store
D. super store - The programs design for customers which is limited to any affinity group are classified as ___________?
A. market share forecast
B. company demand
C. market potential
D. company sales forecast
