The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as?

Related Mcqs:

1. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

2. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

3. The sales force structure in which a sales representatives works to sell specific items of product line is classified as?

   A. indirect sales force structure
   B. territorial sales force structure
   C. customer sales force structure
   D. product sales force structure

4. The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

5. The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?

   A. customer sales force structure
   B. product sales force structure
   C. indirect sales force structure
   D. territorial sales force structure

6. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

7. The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?

   A. percentage of sales method
   B. affordable method
   C. competitive parity method
   D. objective and task method

8. All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?

   A. word associations
   B. sentence associations
   C. Company associations
   D. brand associations

9. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

   A. communication
   B. inspiration
   C. simplifying
   D. straddling

10. The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

    A. brand value chain
    B. company supply chain
    C. direct supply chain
    D. indirect supply chain