A. more total sales
B. less total sales
C. less total cost
D. more total purchases
Related Mcqs:
- The ‘undifferentiated marketing’ is also called as?
A. mass marketing
B. segmented marketing
C. concentrated marketing
D. micromarketing - The ‘differentiated marketing’ is also called?
A. mass marketing
B. segmented marketing
C. concentrated marketing
D. micromarketing - In marketing, the potential customer’s familiarity with advertising creates?
A. brand familiarity
B. brand conviction
C. both a and b
D. none of above - Coca-Cola creates marketing programs targeting teen agers world widely is an example of?
A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation - The pricing strategy in which the products are differentiated on the basis of value added features is classified as?
A. differentiated pricing
B. competitive pricing
C. value added pricing
D. quality added pricing - The consumer products with unique and differentiated characteristics are best classified as?
A. specialty products
B. unsought products
C. convenient products
D. unsought specialty products - The activities carry by the company to design and produce a differentiated container for particular product is classified as __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The products can be differentiated on the basis of __________?
A. conformance and performance quality
B. durability and style
C. reliability and repair-ability
D. all of the above - The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?
A. functional network
B. predatory network
C. hybrid network
D. value network - In third level of customer value hierarchy, the marketer creates the basic products into ___________?
A. expected products
B. basic product
C. augmented products
D. potential product
