A. mass marketing
B. segmented marketing
C. concentrated marketing
D. micromarketing
Related Mcqs:
- The differentiated marketing in comparison of undifferentiated marketing creates _______?
A. more total sales
B. less total sales
C. less total cost
D. more total purchases - The international marketing strategy according to which company uses same marketing mix in all the international markets is called?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing - The pricing strategy in which the products are differentiated on the basis of value added features is classified as?
A. differentiated pricing
B. competitive pricing
C. value added pricing
D. quality added pricing - The consumer products with unique and differentiated characteristics are best classified as?
A. specialty products
B. unsought products
C. convenient products
D. unsought specialty products - The activities carry by the company to design and produce a differentiated container for particular product is classified as __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The products can be differentiated on the basis of __________?
A. conformance and performance quality
B. durability and style
C. reliability and repair-ability
D. all of the above - The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as?
A. horizontal marketing system
B. vertical marketing system
C. static marketing system
D. flexible marketing system - In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing
