The products can be differentiated on the basis of __________?

Related Mcqs:

1. The pricing strategy in which the products are differentiated on the basis of value added features is classified as?

   A. differentiated pricing
   B. competitive pricing
   C. value added pricing
   D. quality added pricing

2. The consumer products with unique and differentiated characteristics are best classified as?

   A. specialty products
   B. unsought products
   C. convenient products
   D. unsought specialty products

3. The activities carry by the company to design and produce a differentiated container for particular product is classified as __________?

   A. guarantees
   B. warranties
   C. labeling
   D. packaging

4. The ‘differentiated marketing’ is also called?

   A. mass marketing
   B. segmented marketing
   C. concentrated marketing
   D. micromarketing

5. The differentiated marketing in comparison of undifferentiated marketing creates _______?

   A. more total sales
   B. less total sales
   C. less total cost
   D. more total purchases

6. The group of products on the basis of tangibility and durability include ___________?

   A. durable goods
   B. non-durable goods
   C. services
   D. all of the above

7. The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________?

   A. unsought goods
   B. specialty goods
   C. convenience goods
   D. shopping goods

8. The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?

   A. pull strategy
   B. bundle strategy
   C. shallow strategy
   D. push strategy

9. The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

10. The industrial products are classified on the basis of?

    A. types of customers
    B. types of usage
    C. types of quantity
    D. types of positioning