A. types of customers
B. types of usage
C. types of quantity
D. types of positioning
Related Mcqs:
- Considering industrial structures, the economies that are large exporters of manufactured products or services are classified as?
A. raw material exporting economies
B. subsistence economies
C. emerging economies
D. industrial economies - The industrial products can be classified into?
A. Three groups
B. Two groups
C. Four groups
D. Five groups - The convenience products in industrial markets are also called as?
A. industry supplies
B. industry services
C. industry capital items
D. industry material and parts - The pricing strategy in which the products are differentiated on the basis of value added features is classified as?
A. differentiated pricing
B. competitive pricing
C. value added pricing
D. quality added pricing - The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________?
A. unsought goods
B. specialty goods
C. convenience goods
D. shopping goods - The distinction between industrial and consumer products is because of?
A. purpose of buying the product
B. quantity of buying the product
C. quality of bought product
D. all of above - The tendency to which existing products appears less superior compared to innovative products is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products - The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy - The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
