Marketing Channels

A. everyday low pricing
B. high low pricing
C. low high pricing
D. both a and b

A. Four Cs
B. Four Ps
C. Four Ds
D. Four Ts

A. industry supplies
B. industry services
C. business advisory services
D. accessory equipment

A. contractual VMS
B. corporate VMS
C. administered VMS
D. all of above

A. Designing a marketing strategy
B. Create customer delight
C. Understanding customer needs and wants
D. Capturing value from customers

A. vertical marketing system
B. static distribution channel
C. conventional distribution channel
D. horizontal marketing system

A. $30
B. $33
C. $27
D. $34

A. industry supplies
B. industry services
C. industry capital items
D. industry material and parts

A. inbound distribution
B. outbound distribution
C. forward distribution
D. reverse distribution

A. Point of Differentiation
B. Positioning strategy
C. Targeting
D. Both b & c