A. Four Cs
B. Four Ps
C. Four Ds
D. Four Ts
Related Mcqs:
- Global marketers must decide ___________.
A. Which countries to enter
B. How to adapt their product and service features to each country
C. How to price their products in different countries
D. All of the above - A company’s value delivery network, the marketers must treat?
A. Suppliers as partners
B. Marketing intermediaries as partners
C. Various publics as partners
D. Both a and b - Marketers often use the term ___________ to cover various groupings of customers.
A. People
B. Buying power
C. Demographic segment
D. Market - Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
A. Cross-functional team orientation
B. Collaboration model
C. Customer orientation
D. Management-driven organization - The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?
A. event marketing
B. sponsored marketing
C. online marketing
D. off deal marketing - The marketers can build up demand of a particular product by?
A. associating with strong motives
B. using motivating cues
C. positive reinforcement
D. all of above - When the marketers offer the products which is representation of the category as a whole is classified as ____________?
A. representative heuristic
B. motivation heuristic
C. expectancy heuristic
D. psychological heuristic - The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?
A. management information system
B. marketing information system
C. financial information system
D. corporate information system - If the cost of product is $30 and the profit margin for each unit is $3 then the price that must be charged to customers is?
A. $30
B. $33
C. $27
D. $34 - The first step in process of developing new-product must be?
A. idea generation
B. idea screening
C. concept development and testing
D. business analysis
